Throughout my career(s) as a content strategist, social media manager, website UX specialist, and woodworker…

I have learned in order to build something worth using, first you must pick it up, pick it apart, and find creative ways to put it back together again.

This messy process requires listening to your user and obsessing about how the product will actually be used. And it means taking the time to construct every element with your customer’s state of mind in mind.

Give your consumer what they need, and they’ll return your kindness with business.