Prophecy Wines
After spending years developing the Prophecy brand, E&J Gallo approached us to create the public face of the brand in social media. We leaned heavily into what was most recognizable about their brand — the beautiful varietal labels designed by Victo Ngai and the global sourcing — to create a rich story about a brand that most people were seeing for the first time.
Like any good wine, Prophecy’s brand had layers. They captivated our imagination. We brought the beautiful labels illustrated by Victo Ngai to life with layers of motion. And we went to New Zealand, Europe, and around the United States to capture the wine in the famous regions in which Prophecy sourced the grapes. In all, the story we created helped propel Prophecy to the second-fastest growing brand in the Premium-Plus wine category.
Client: Prophecy Wines
Assignment: Social Marketing
Role: Content & Social Strategy Lead
Agency: Bukwild
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