New Amsterdam Vodka
In 2017, New Amsterdam Vodka was preparing the launch of their first-ever national marketing campaign, called “Give A Dam”, which was all about hard work, sweat equity, and drive. As NAV’s primary social content agency, Bukwild was approached by the brand team to create the social extension of the campaign — including creative for a nationwide, one-day Snapchat lens set to drop during the NBA Finals, which was a huge investment for the brand.
We examined what was already working in-channel for NAV, and put a “Give A Dam” twist on existing and new concepts for their social feeds. We also worked closely with NAV’s marketing team and Snapchat’s brand partnerships and engineering teams to create a brand lens that was ultimately used 10M times (3x above benchmark) for a total time of 2,300 hours (an average of 13sec per user), and which was seen 17.3M times (2.82x above benchmark).
Content Strategy
Social Marketing Strategy
Production Strategy
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